Swiss Post, Advertising · ZurichJan 2026 to Present
Leading the development and implementation of AI driven business models within Swiss Post Advertising, from identifying high value market opportunities to defining and executing a clear AI roadmap aligned with business strategy
Translating AI innovations into concrete go to market strategies and new revenue streams, driving business cases from ideation through implementation and KPI based performance tracking
Leading cross functional initiatives from concept to launch, coordinating product, tech, data and commercial teams in a fast moving environment
Evaluating and piloting new AI tools, building internal knowledge and enthusiasm for AI driven ways of working
Founder
Pedal Peak · ZurichDec 2023 to Present
Founded a platform that connects riders with curated rides, routes, local cycling groups and stories, from brand and product concept through to community building
Building the digital product end to end using AI enabled development workflows, validating features quickly with a lean, experiment driven approach
In between jobs & own ventures
Self-employed · ZurichAug 2025 to Dec 2025
Went deep on AI: built smedium (first clients, shipped websites, automated content and ops workflows), grew Pedal Peak, and built my own tools with LLMs and prompt engineering. Bikepacking through Togo and Benin in between
Senior Product Manager, Lead E-Commerce
Ifolor Group · ZurichOct 2024 to Jul 2025
Held full ownership of the entire e commerce ecosystem (platform, infrastructure, operations and roadmap) for a business with 100M+ CHF revenue, defining and executing a digital strategy focused on scalability, performance and future readiness
Led complex platform initiatives from concept to go live, prioritising the roadmap by business goals, user needs and technical feasibility in close collaboration with C level leadership
Drove data driven optimisation of UX and conversion through A/B testing and analytics, increasing conversion rate by 9% and step rate by 15%
Worked closely with engineering and architecture through the platform migration from AEM to Shopware to ensure system stability, security and performance
Led a cross functional team and managed external agencies and tech providers, owning budgeting, resource planning and KPI based performance measurement
Lead Project Manager
Brixel · ZurichJun 2023 to Sep 2024
Orchestrated strategic partnerships with financial institutions (e.g. UBS, Baloise), establishing and maintaining the key stakeholder relationships that drove business growth
Led the development and implementation of product features for a real estate platform, focusing on financial integration and user experience
Identified and evaluated new opportunities in the PropTech sector and served as primary liaison between external financial partners and the internal product team, while building standardised project management frameworks and mentoring future talent
Experience continued
Marketing & Growth Lead, Founding Team
WePractice · ZurichMar 2020 to May 2023
Founding team member of a mental health startup incubated by Sparrow Ventures (Migros Group); closed 2 funding rounds and grew the business to 10 locations, 23 employees and 170+ customers
Generated 1000+ client matches within the first year and set up the full go to market strategy with a hypothesis and data driven approach
Built and led the Marketing & Sales team after the Series B funding, ran A/B tests and user interviews to define buyer personas, and built tracking tools to optimise the funnel against KPIs
Growth Marketer
Sparrow Ventures · ZurichSep 2019 to Sep 2022
Created and executed growth and go to market strategies for several internal startups and ventures, from early stage validation to scale up
Worked closely with Product Owners, designers and agencies to shape customer centric products and seamless end to end customer journeys
Optimised marketing channels to improve conversion rates, acquisition costs and customer lifetime value, identifying scalable channels
Intrapreneur, Growth Marketing
Die Mobiliar · BernJan 2017 to Aug 2019
Responsible for the development and management of market pilots for novel products (Smide, now BOND Mobility, plus XperCheck and Lizzy), from MVP to market launch, applying Design Thinking and human centred design to shape the customer experience
Established intrapreneurship as a mindset, acting as sparring partner and consultant to cross functional teams and corporate development, and exploring new data sources and ecosystem partnerships
Selected Projects
smedium Founder · Studio
Website and newsletter rebuilds, from design system through to deployment
AI automation projects streamlining content and operations for several clients
Pedal Peak Founder
Cycling community platform connecting riders with curated routes, local groups and stories. Owning product, brand and growth from concept to launch.